Job Summary As the Digital Content Strategist, you will be responsible for developing and implementing content strategies that drive engagement, generate leads, and support BSP Life’s overall business objectives. You will work closely with the marketing and communications teams to create high-quality content across various digital channels.

Key Responsibilities:

• Develop and execute content strategies that align with BSP Life’s brand and marketing goals.
• Create engaging content, including blog posts, articles, social media posts, and email campaigns.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
• Manage content calendars and editorial workflows.
• Analyze content performance metrics and make data-driven recommendations for improvement.

Qualifications and Experience:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience in digital content creation and strategy.
• Strong understanding of SEO principles and best practices.
• Excellent writing and editing skills.
• Experience with content management systems and analytics tools.